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Exploring Us.
Exploring Us.
The Brief
Exploring Us is a conversation card game brand designed to bring people closer through real conversations, not small talk. With multiple editions for couples, friends and families, the brand needed to feel warm, modern and purposeful across every touchpoint, from the box in your hands to the feed on your phone.
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Brand Identity
A brand built to spark real conversations. Warm, modern and crafted to feel as good on a shelf as it does in your hands. Exploring Us needed a visual identity as inviting as the conversations it starts. We developed a brand system built around warmth, playfulness and connection with a considered colour palette, soft but confident typography and a logo mark that nods to togetherness. The result is a brand that feels premium without feeling out of reach and works beautifully whether it's on a box, a card or a social post.
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Packaging Design
Packaging that stops the scroll and earns its place on the shelf. Designed to feel like a gift worth giving and keeping. Packaging is the first brand experience for Exploring Us customers so we made it count. Each edition was designed with a distinct but cohesive look: rich, tactile finishes, considered typography and a colour story that made the product range feel like a collection. From the box structure to the card stock treatment, every detail was designed to feel like something worth gifting, unwrapping and coming back to.
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What We Delivered
Brand Strategy
Positioning, messaging & brand direction
Brand Identity
Logo, colour palette, typography & brand guidelines
Packaging Design
Multi-edition packaging design & card designs
