Lawn Sorted

Lawn Sorted
01

The Brief

Lawn Sorted is a local lawn care and garden services business serving Mount Duneed, Greater Geelong and surrounding areas. They came to TJD with a clear service offering but no brand to back it up, just word of mouth and a phone number.

02

Brand Identity

We built Lawn Sorted a bold, no-fuss brand identity that reflects who they are: reliable, local and sharp. Logo, colour palette, typography and brand guidelines all locked in before a single pixel of the website was touched. Every design decision was intentional. The deep green palette signals trust and professionalism. The bold typography cuts through the noise in a competitive local market. The tagline 'Your Lawn. Sorted.' does exactly what great brand copy should: it sells the feeling, not just the service.

Lawn Sorted circular branded stickers showing logo variations and mower icon designs for customer touchpoints
Lawn Sorted team member wearing branded green t-shirt with logo and phone number on job site, showing mobile brand presence
Lawn Sorted marketing flyers showcasing lawn mowing, edging, and garden care services with consistent branding and clear call to action
Lawn Sorted branded trailers and mobile signage displaying company name and logo on job sites across Greater Geelong
Large Lawn Sorted outdoor billboard sign showing brand identity and mower logo on green background along Geelong roadside
Lawn Sorted brand guidelines and turf installation aftercare guide showing cohesive brand system for Geelong trade business
Lawn Sorted branded business card showing professional trade business identity with green color scheme and mower logo
Lawn Sorted Instagram profile and social media feed showing branded content with consistent green color scheme and lifestyle imagery
03

The Website

With the brand locked in, we built a clean, conversion-focused website that does the selling for them — 24/7. We designed a straightforward, mobile-first website built around how their customers actually search and hire. Clear service pages, a simple enquiry process and local SEO baked in from the start. No fluff. No fuss. Just a site that works as hard as they do.

Lawn Sorted website homepage hero section with keyword-rich headline "Professional Lawn Mowing in Geelong" and primary call-to-action button
Lawn Sorted end of lease yard clean ups service page on tablet showing headline, service details, and conversion call-to-action for Geelong property managers
Lawn Sorted website contact section featuring multiple conversion paths including quote request button, call-to-action, and messaging options
Lawn Sorted website quote request form designed for mobile conversion, capturing customer details to generate qualified leads for lawn care services
Lawn Sorted website mobile view showing responsive design with lawn mowing, yard clean-ups, and maintenance services pages optimized for mobile users
Lawn Sorted website process section showing three-step booking system and customer testimonials building trust and social proof
04

What We Delivered

Brand Strategy
Positioning, messaging & brand direction
Brand Identity
Logo, colour palette, typography & brand guidelines
Website Design
Strategy-led, mobile-first website design & build
Brand Assets
Business Cards, Flyers, Signage, Social Media