Freebies
Free Resources
Good things — completely free.
Four practical tools to help you think clearer, show up with confidence and build a brand that actually works. Pick the one that fits where you are right now.
01
The Brand Audit
Is your brand holding your business back? Audit it in 10 minutes.
A free PDF checklist — 10 questions across brand clarity, visual consistency, messaging and web conversion. Takes 10 minutes. Worth it.
✦ PDF Checklist ✦ 10 Questions ✦ Instant Download
What's inside
- ↗ Brand clarity — does your brand have a clear point of difference?
- ↗ Visual consistency — does your look match your level?
- ↗ Messaging — are you speaking to the right people in the right way?
- ↗ Web conversion — is your site actually turning visitors into enquiries?
- ↗ Your results + what they mean for your next step
02
The Stationery Timeline
When to book your wedding stationery — most couples leave it too late.
A free PDF timeline guide — month-by-month from engagement to wedding day. Includes print lead times and what happens if you leave it too late. Save it as a PDF to share with your partner.
✦ PDF Timeline ✦ Month-by-Month ✦ Instant Download
What's inside
- ↗ Exactly when to book your save the dates, invitations & on-the-day stationery
- ↗ Realistic print lead times so nothing gets rushed
- ↗ What to do if you’re already behind schedule
- ↗ The pieces most couples forget to order until it’s too late
- ↗ A shareable PDF you can send straight to your partner
03
The Website Audit
Why your website isn't converting — the 15-point audit.
A free PDF checklist — 15 specific conversion elements to check across your homepage, service pages, CTAs, mobile experience and SEO basics. Takes 20 minutes. Fixes are clearer than you think.
✦ PDF Checklist ✦ 15 Check Points ✦ Instant Download
What's inside
- ↗ Homepage audit — hero, headline, proof, and CTA
- ↗ Service pages — clarity, structure and conversion flow
- ↗ CTA check — are people being told what to do next?
- ↗ Mobile experience — what your phone visitors actually see
- ↗ SEO basics — are you findable for the right searches?
04
The Messaging Framework
What your business should be saying — and exactly how to say it.
A free PDF guide — the exact formula we use to build every client’s core message. One page. Works for your website, your Instagram bio, your elevator pitch and your service packages.
✦ PDF Guide ✦ One-Page Framework ✦ Instant Download
What's inside
- ↗ Your positioning one-liner — the formula that makes you instantly clear
- ↗ Three audience questions you need to answer before you write anything
- ↗ The messaging hierarchy template — what to say first, second, third
- ↗ Ready to use across your website, social bio and service pages
- ↗ The exact process TJD uses with every brand strategy client